Logo discussion
This logo consists of black bold letters that read amazon. Amazon is a an internet based retailer in the United States.
Symbols
The specific symbol in this logo is both an arrow and a smile.
Origin of symbols
The symbol originally started off as an image of the a river descending on the letter A. The logo was then changed to an arrow and smiley face that starts under the a and ends on the z, creating a dimple. The founders found that it better represented what the sold and their guarantee to ship anywhere which results in customer satisfaction.
Meaning of symbols
The arrow symbol under the words amazon symbolize their endless inventory of anything from a to z. The arrow then turns into a smile which represents customer satisfaction.
Semiotic categories
Iconic: The amazon logo is iconic because the sign looks exactly like what it is representing. The arrow is usually understood by everyone and known that it represents from one end to another.
Indexical: The logo is indexical because the arrow turns into a smile to show customer satisfaction. This is a cause of amazons a to z inventory, which guarantee's that they have something for everyone. It also is a cause of the world wide shipping which we all know is a customer satisfaction.
Symbolic: The logo is symbolic because it may not be known by everyone. First they must learn what the logo is in order to know that it represents the online retailer, amazon.
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